Freedom from Emotional Eating, Food & Weight Obsession

“Send that to me and heads would roll!”

Recently, my colleagues and I have been all abuzz about a new feature on the website of a well known residential weight loss program (I won’t name the program here because I refuse to give them any publicity!).  This website feature allows a person to have a postcard emailed to someone they know (or even to someone they don’t know), telling that person that “someone” is concerned about their health because of their “weight”.

The residential treatment program will send this postcard to the person anonymously or with the sender’s name included. It’s the sender’s choice.

OMG…if this is not the rudest, most misguided, misinformed, money-over-good-sense marketing attempt to get people into their treatment center, I don’t know what is! They must be desperate for clients! I hope that’s true!

When I first learned about this marketing tactic (See The Chicago Tribune article “Broaching A Weighty Matter”) , I was incredulous, outraged, and saddened that treatment providers who should truly understand the pain, shame, and or anger an uninvited postcard like this is likely to cause, sanctioned this anyway.

I mentioned my outrage to one of my coaching clients and she said, “I’m telling you, if someone sent that to me, heads would roll!

Above and beyond the rudeness, insensitivity, even cruelty of this marketing effort, when will people, especially health professionals, get this? Weight is not an indicator of a person’s health. You CAN NOT tell anything about a person’s health or fitness level by just looking at them, just like you can’t tell if a book is going to be a good read by looking at its cover. 

What would you like to tell this Residential Treatment Center about their postcards and marketing campaign? I’ll be happy to forward your comments to them!


Ellen Shuman is a Life Coach who specializes in emotional and binge eating recovery. She is the founder of A Weigh Out & Acoria Eating Disorder Treatment, Vice President of the Binge Eating Disorder Association (BEDA), and Co-Chair of the Academy for Eating Disorders Special Interest Group on “Health at Every Size”,

Found this article useful? Please share it with your followers!


Free Guide + "Ellen's Weekly Empowerment Tips"

About Ellen Shuman

Ellen on the phone

I have worked in the Wellness Field for 30 years. I created an Emotional Eating & Binge Eating Disorder Recovery Program way before most people knew BED was an eating disorder, NOT a “willpower” issue. Personally, I suffered for years before finding answers and the help I needed and deserved! I became a Coach in 1997 to help others who were still suffering as I had. I love being a Coach!


Related Articles

Match Point

The antidote to dieting is to become an attuned eater (also known as intuitive eating). There are three steps to attuned eating: 1) Eating when

Weight Bias in the Doctor’s Office

Attention All Health Professionals and Consumers; Do You See Weight Bias in the Doctor’s Office? Intentionally (or unintentionally), is your doctor’s office sending the message

Body Awareness

I have the pleasure of leading movement classes for women. I am a practitioner of the Nia Technique, a mind-body fitness practice. My studio resides

Oh, the Lengths We Go!

______________________________ Ellen Shuman is a Life Coach who specializes in empowering people who are working on emotional and binge eating recovery. She is the founder