Nike Fitness Ad- Encouraging or Exploitive?

By Ellen Shuman, Emotional Eating Recovery Coach; A Weigh Out

I recently read a post on Time Magazine’s Blog that asked whether a new Nike ‘Greatness’ ad featuring an obese boy exploited fat people?

I really liked the spot…showed a kid committed to running…who cares what he weighs? What do you think?

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Ellen Shuman is a Life Coach who specializes in empowering people who are working on emotional and binge eating recovery. She is the founder of A Weigh Out & Acoria Eating Disorder Treatment, President of the Binge Eating Disorder Association (BEDA), and Co-Chair of the Academy for Eating Disorders Special Interest Group on “Health at Every Size”, ellen@aweighout.com

Ellen Shuman, Emotional Eating Recovery Coach; A Weigh Out

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About Ellen Shuman

I have worked in the Wellness Field for 30 years. I created an Emotional Eating & Binge Eating Disorder Recovery Program way before most people knew BED was an eating disorder, NOT a “willpower” issue. Personally, I suffered for years before finding answers and the help I needed and deserved! I became a Coach in 1997 to help others who were still suffering as I had. I love being a Coach!