Weigh This Instead!

Life After Emotional & Binge Eating

Nike Fitness Ad- Encouraging or Exploitive?

I recently read a post on Time Magazine’s Blog that asked whether a new Nike ‘Greatness’ ad featuring an obese boy exploited fat people? 

I really liked the spot…showed a kid committed to running…who cares what he weighs? What do you think?


Ellen Shuman is a Life Coach who specializes in empowering people who are working on emotional and binge eating recovery. She is the founder of A Weigh Out & Acoria Eating Disorder Treatment, President of the Binge Eating Disorder Association (BEDA), and Co-Chair of the Academy for Eating Disorders Special Interest Group on “Health at Every Size”, ellen@aweighout.com

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